iPad: the discovery of a new category
P eople tend to think that technology should be about necessity... As if to survive or live fully and happily you absolutely needed a phone or you needed a computer, or you needed Facebook and Twitter and Instagram. The reality of necessity versus luxury is a quite complex socio-economic debate that I don't wish to touch upon, but this debate is vital to the reality in which we now live in. First came the desktop computer (from the Macintosh to the iMac), then the portable computer or laptop (from the PowerBook to the iBook), then the iPod (from the 1st gen all the way to the iPod nano). Finally came in the biggie: iPhone (from the first gen all the way to the 4th gen) plus some sort of light version of the Apple TV (1st to 3rd gen); and by this moment we get to the end of 2010 by when we live in a technologically evolving life. Computer at home, at work, in your pocket and music everywhere in between. And yet one year later in Steve Jobs' last year (2011) there wa...