Apple's Endgame
So, here we are. Apple announced hardware via internet and called everyone in for services… Was the latter part of the presentation awkward? Yes. Could it have been planned in a more effective way? Probably. However, we got what we got and we must understand that Apple does not act without a plan. Here is my analysis of the true importance behind the event this past Monday: The Mac, the iPod, the MacBook Air, the iPhone, the iPad, the Apple Watch these are all attempts at products to drive the business. Some way more successful than others, they all have made what Apple is and will continue to be today. You see, there is a commonality amongst those products… They are not services. And THAT is exactly what Apple told the world on Monday: services are the future. Does this mean that it is THE END for iPhone, Apple Watch, etc. etc.? HELL NO! It means that the market is the market! And the iPhone is stagnating and decreasing in sales, the Mac, iPad and even Apple Watch cannot sus