The Apple Worm

P eople tend to think that technology should be about necessity... As if to survive or live fully and happily you absolutely needed a phone or you needed a computer, or you needed Facebook and Twitter and Instagram. The reality of necessity versus luxury is a quite complex socio-economic debate that I don't wish to touch upon, but this debate is vital to the reality in which we now live in. First came the desktop computer (from the Macintosh to the iMac), then the portable computer or laptop (from the PowerBook to the iBook), then the iPod (from the 1st gen all the way to the iPod nano). Finally came in the biggie: iPhone (from the first gen all the way to the 4th gen) plus some sort of light version of the Apple TV (1st to 3rd gen); and by this moment we get to the end of 2010 by when we live in a technologically evolving life. Computer at home, at work, in your pocket and music everywhere in between. And yet one year later in Steve Jobs' last year (2011) there wa...

So, I know i have been out for a while, but rather than excuse myself for the time out, it's time to make up for time. Tomorrow is a day in which the world stays silent and the internet roars around the globe to noise out the truth about millions of rumors and speculations about the biggest technology-meister that Apple is. The Apple Watch has become a central part of my life, my most important notifications are always at hand, and even when some WhatsApp groups bombard my wrist, it does not happen often so i can just force-touch them out of the way. My iPhone is becoming the center of my technological day to day, as the computer is my back up and office, my iPad is my library and portable mini-laptop for leaving the house and not wanting my MacBook with me (especially now that i am running iOS9 beta) and BELIEVE ME when i tell you i cannot begin to fathom running without my AppleWatch. BUT let's step back about 2 and a half years: i went into an Apple Store here in Cost...

Ok so it's been a little over 4 months since the 24th of April of this year, when the apple watch was released with pre-orders since the 10th. It took some time to get the watch but it finally has reached me and my apple-addicted life... I believe right about now is a good time to write my thoughts about this moment in Apple's product line-up history. When the iPod sales began, when the iPhone sales began and when the iPad sales began there was a similar trend: lets take a look at the graphs: Source: http://watchaware.com/post/14287/a-moment-in-apple-watch-history (great article by the way) New categories or rather apple versions of categories always start out with the population of apple freaks like myself and slowly but surely make their way into the general consumer market, to finally dominate and become the industry leading version. Ok, I admit maybe the iPad wasn't AS BIG as the iPod was and the iPhone is, but it really was and is up there with the best (more...

SoundJam MP was released in 1998 to be replaced on January 2001 by a brand new program that was to revolutionlize the music industry for at least the first half of its decade, if not more. With piracy and hacking becoming an everyday problem for musicians that sold records on shelves at stores in CD's Apple came up with a solution: people wanted an amazing and portable mp3 player and they got the iPod, what people did not realize was that they also wanted a portable music store. The reason why piracy and illegal downloads soared were not just because people did not want to pay for music, people will pay for lots f things they don't NEED, it just has to be "convenient" or accessible. Don't believe me? the iTunes music store launched April 28th 2003: just it's first week sold more than one Million songs... 99 cents per song... you do the math or just round it up to about a million dollars spent in ONE WEEK. iTunes seemed like a unbreakable business... Until...

Every year Steve came out with his brilliant stage presence, jokes and sometimes even anger; and presented what he believed was the newest, best product to awe the technology industry. Ever since his return people would look at his keynote presentations with a back-thought of already believing whatever he was gonna say, because he had proven to be right WAY more times than he had been wrong... The Macintosh, the iPod, iTunes, Apple Retail Stores, and the up and greatest of the awe moments he ever brought to life: the iPhone.  Time and time again I sat to re-live the ecstasy the audience lived through with every keynote since 2007 live and of course seeing the previous ones of the 1990's when I was either not born or just a baby. And even when i was not part of that generation which applauded a computer that was not all commands and a black background (because it was NOT a wallpaper), I could understand how huge the Macintosh was after my dad narrated the terrifying odyssey ...

Introduction Entry: The Why and the Hopefully How One of the key questions Steve Jobs took as a base line to his well orchestrated 1997 introduction of the Think Different commercial and everything that meant to Apple as a company and as the identity of the once garage company he made was: "where do we fit in this world?". It can sometimes be a scary or philosophically challenging question... but even further to ask that question to a company is truly a defiance . This Blog is an extremely personal and therefore biased compendium of opinion about Apple, it's late founder Steve Jobs and it's products. My plan is to try and keep it in the margins of that theme because:  1. I am an Apple freak and hope to be one the rest of my life. So through this i hope to become a bigger and better (more knowledgeable) Apple freak. 2. Steve Jobs is my life hero (yes I wrote that plain and straight forward). 3. I love Apple and I enjoy writing so hopefully the combina...