A Short Letter to Courage: Reflecting About the Future

People get used to certain characteristics in their daily products. So here are my thoughts on why it is good this "great big change" happened and why it is a very Apple-like measure towards innovation:

Merriam-Webster defines courage as the ability to do something that you know is difficult or dangerous.

They did it!
And just like A LOT of other parts of the keynote it was an already leaked fact. And you know what? I am SO glad they did! Getting rid the good old headphone jack is one of my most anticipated "Apple-moves" of the year!

The did put in the dual lens camera, they did make the iPhone IP67 water resistant under 1 meter of water for 30 meters, they put in stereo speakers, and all the stuff I will put into my piece about why the Keynote was amazing... BUT what I was looking for is for Apple to take a bold product move under Tim Cook. And THIS IS IT! Tim Cook releasing a new product (AppleWatch) and making a "bold" move are 2 of the main reasons why I believe he is a great CEO for Apple.

Yeah Phil Schiller isn't going inspire you like Robin Williams iPad Air Commercial with his courage speech... But I got what he meant, more so, I got what Apple means to do!
Take a step away from technologies they see stagnant and know that someone has to take the right steps towards solving the quite bothersome reality that bluetooth has today, in which it is being improved in range and speed but not the quality and ease of the data (specifically audio and video) that is being transmitted. Ergo the necessity of the W1 chip to begin in the right direction in quality of the wireless technology.

MacBook Only Port (USB-C)

Ports let go by the MacBook

SCSI ADB and VGA ports, CD and DVD drive, Ethernet and Firewire... the list goes on... This isn't the first and definitely won't be the last port to be dropped by Apple. The company succeeded on the premise that people want something different, ergo the "think different" campaign. When the MacBook does this "almost no port" measure, people said it was ahead of its time, that it was a good future we were being promised in terms of saying goodbye to the wired present. But when it's their phone that is being changed, suddenly everyone thinks that a more than hundred year-old port is necessary.

We’re trying to make great products for people, and we have at least the courage of our convictions to say we don’t think this is part of what makes a great product, we’re going to leave it out. Some people are going to not like that, they’re going to call us names […] but we’re going to take the heat [and] instead focus our energy on these technologies which we think are in their ascendancy and we think are going to be the right technologies for customers. And you know what? They’re paying us to make those choices […] If we succeed, they’ll buy them, and if we don’t, they won’t, and it’ll all work itself out. (Steve Jobs, 2010)

Apple thinks of design as the way something works and not just what it looks like, design defines the experience of a user with the consumer. Simplicity is undervalued, and the AirPods (specifically their W1 chip) truly are a start into the awesome wireless future we should have seen coming with the MacBook and it's "drastic" one-port idea.

I'm glad Apple doesn't fear what people say and still follows the same path that took them to their greatest products: courage. Courage to start as the underdog, to decide the computer was for everyone, to change the music industry, to change the cellphone industry, to get rid of ports and technologies that they choose not to, so that the technologies that they choose to keep on their products are not just there; they are great and just work which is the Apple way.

Coming soon: my sum-up on the iPhone 7 and AppleWatch called: "It's the Most Wonderful Time of the Year"