iPad: the discovery of a new category

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People tend to think that technology should be about necessity... As if to survive or live fully and happily you absolutely needed a phone or you needed a computer, or you needed Facebook and Twitter and Instagram. The reality of necessity versus luxury is a quite complex socio-economic debate that I don't wish to touch upon, but this debate is vital to the reality in which we now live in.


First came the desktop computer (from the Macintosh to the iMac), then the portable computer or laptop (from the PowerBook to the iBook), then the iPod (from the 1st gen all the way to the iPod nano). Finally came in the biggie: iPhone (from the first gen all the way to the 4th gen) plus some sort of light version of the Apple TV (1st to 3rd gen); and by this moment we get to the end of 2010 by when we live in a technologically evolving life. Computer at home, at work, in your pocket and music everywhere in between.

And yet one year later in Steve Jobs' last year (2011) there was yet one more product category to be created to further enrich people's relationship with the internet and its contents: The iPad.
Steve put it as a category to fill a void of capabilities in between a laptop and the true smartphone (iPhone of course). Honestly VERY few people believed in this new category when jobs presented in on his last keynote address, and in awe we all watched as the iPad took off as if it was a completely vital gadget in daily life, people realized that it's not the gadget itself what matters, it's WHAT YOU DO with it that takes it to a whole other level.

By June of 2014 Apple had 9 MILLION registered developers, more than 1.5 million apps in its store and most importantly over 75 BILLION downloads!!!!!!!! (think about that for a sec). The iPad had more than enough room to grow, and it did... Now, 4 years after the first iPad you have a diverse ecosystem from which to choose (iPad mini, air and now PRO).

I don't mean to say that the iPad is immortal or looks that way like other categories do (iPhone for example), i mean to say that as long as the ecosystem that Apple fuels each year at its events exists, the world will find mind-boggling uses for the amazing products Apple releases. It can be a whole new category like the iPad or something that has existed for years like the AppleWatch. Steve Jobs passed away leaving behind fuel for decades of awesome innovation and the iPad is just one example of how somethings may not seem like a great idea in their first generations, but later they can grow to become as amazing as your imagination and the imagination of 9 million developers take it...

After all it is a revolution: WATCH THE APP EFFECT ON LIFE




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