An AppleWorm's Thoughts on September Keynote

Apple will give us a great end of 2017

A couple of days have passed, people's thoughts have come and gone. Am I late to the party? Well, no. You see, I like to wait for a couple of days to go by after Apple events so I can read up as many articles on both sides of people's thoughts and see what they think and why. The good the bad, the positives and negatives out there all, if not most, have interesting and thought out points that help me see how other people understood and interpret Apple's announcements. 

Appreciation is to make something wonderful and put it out there for the world.

The inauguration of the Steve Jobs Theatre happened at the new Apple Campus and it was only fitting that Steve Jobs would open up his own theatre with a quote by him. Apple has always been about inspiring the next generation, about betting on their vision of the future. At the Apple event it was absolutely clear that the Apple-way is what always has and always will drive this company forward. After the tear-jerking inauguration of the Steve Jobs theatre by very heartfelt words of his and by Tim Cook, Angela Ahrendts took the stage to remind us how being an Apple customer is one of the best experiences out there. Apple does not rent spaces to make stores, they design, revitalize and reconstruct libraries, plazas, buildings and historic sites to create town squares. And buying an apple device is also buying a learning experience with programs like Today at Apple. This means musicians, teachers, parents, kids, designers and all kinds of people will be able to have access to classes that make you take advantage of the devices you have for your personal and professional life in a greater way.

Today at Apple

Then came time for the AppleWatch Series 3 to be announced. AppleWatch has now become the #1 watch over Rolex! Take a minute to let that sink in... In 2 years the AppleWatch has outsold every single other watch brand there is in the world. That says a lot about a product launched after the Steve Jobs era when people thought Apple was doomed to fail, to loose its creativity, bla bla bla. The AppleWatch Series 3 builds on the enormous strength that the previous 2 iterations have; the best part of the AppleWatch are the ones that you take for granted: the quick interactions with the content (glanceability), the health capabilities of a device that more than being with you like a phone is ON YOU and knows you better than any other and finally CONTINUITY. Cellular data on the watch makes it now possible to leave the phone away further than just the bluetooth and wifi distances. You have now an independent device that allows you to stay connected to your Apple ecosystem of devices at all times no matter how small or large it is (more on this on a later post on Watch and continuity).

The strength of the watch is in the details and rather than just read about it, here is the best way to explain it:

Then they introduced the AppleTV 4K which was not that big of a deal because people were all waiting for the iPhone announcements. Basically the normal updates of a better, faster, higher quality TV came with some added news of better 4K quality movies on iTunes for everyone (which I am happy about because the movies already bought will be automatically converted into 4K for free).

AND HERE COMES THE GRAND FINALE:

iPhone 8 & 8Plus

The iPhones 8 and 8Plus were the normal progression of update for Apple: improving significantly the performance with the A11 Bionic chip, better camera capabilities, display characteristics and a couple of added features that set it apart from the previous iPhone: in this case wireless charging and glass design. On the other hand the iPhone X (which I keep calling "x" instead of ten over and over), is the flagship phone because of the fact that the A11 Bionic chip was INCREDIBLY BETTER because it was made for much more than just performance and battery life. The iPhone X is Apple's way of telling the world: THIS is what's next. The future is full screen, the versatility of a screen versus that of a home button (which I will miss by the way), the strength of a faceID that does it right, that understands that people, age, change their look, use glasses, among the many variations that should not intervene in the mapping and scanning of the face that does not even have to be in well lit scenarios or have to looked at directly. Now, I know there are many controversies and doubts about just how good the faceID is and it will be vastly reviewed so I trust in everyone to find out with as many people in person and on the internet about how it will work for them.

X stands for eXpensive

I wanna close out with my thoughts to sum up everything: some people talk and write about how Apple is becoming predictable or how they don't innovate enough or surprise like they use to. I believe even if that were true, people are also predictable: not being comfortable with change, people were not sure about making phones larger, about having touchID, about using Siri, about not having a headphone jack, etc. Steve Jobs said it in a very simple way "if we're right people will buy it, if we're wrong they won't."