Betting Large

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Facebook buying Instagram and later WhatsApp, Apple buying Beats by Dre... And now Amazon just paid 13.7 billion dollars for Whole Foods! It is awesome to see these huge companies at work and work more and more towards their vision of the future. Amazon specially has an amazing CEO in Jeff Bezos, he has made his company such a forward thinking success it is thrilling to watch him at work. Amazon is awesome in customer service, it has a magnificent view of the future of retail and proved as much when it introduced Amazon Go.


People who innovate have an agenda and you can agree or disagree, but what you cannot do is ignore them. Change is the best way to test people and companies, how companies adapt and take advantage of new opportunities makes all the difference between a good and a great result. Facebook, Apple and now Amazon know as much when going all in on acquiring other companies and paying for their future success. Instagram and WhatsApp were two great examples of adding value to the social media paradigm Zuckerberg created. Beats was Apple understanding the added profit in absorbing a brand with sales structure proven successful.

Whole Foods made an giant move in deciding to sell out to Amazon, and I hope it was done in terms of understanding Bezos has a clearer idea of where the future of retail will be. It is a bet towards Amazon leading the way into innovation in sales and retail. Hopefully time will prove their move right, because Instagram has been an enormous success, WhatsApp kind of, Beats hardware and Apple Music have been an giant positive characteristic in Apple's profit. So let's see what Whole Foods turns out to be.

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